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Animation design proved to be a powerful tool to break your message through overproduced content in a split-second. Motion graphics animation offers a wide range of possibilities. It is used wherever content is produced—entertainment, business, social networks, marketing, motion picture industry, education, healthcare. Companies adopt the best animation styles for their websites or apps.
In this article, OpenGeeksLab has highlighted massive motion graphics trends and styles to look out for.
Video source: Bēhance
The below trends remain popular and grow.
1. Extremely Complex Visual Effects and 3D
Extremely complex 3D motion graphics video and VFX effects stand out from mediocre video content, offering viewers a unique 3D visual experience. From the improvement of details and aesthetics, which help in the creation of a more beautiful picture to the enhancement of dramatic moments and the increase of the overall advertising effect.
2. Much More 3D
The upcoming years are all about trendy 3D. From commercials to marketing campaigns, and game design. The power of 3D opens the best opportunities for creating breathtaking pictures, scenes, effects in combination with captivating 3D animation, audio, video.
3. Merge 2D with 3D Animation
Merging 2D motion graphics with 3D motion graphics is an excellent option for marketing campaigns—from small commercials to large budget projects at an affordable price. Merging 2D with 3D elements allows offering viewers exciting impressions.
4. Retro Motion Design
Retro graphics brings a breath of fresh air into the oldies but goodies things. As of today, retro is all about an entirely different style as compared with modern design. Trendy retro effects in animation design look marvelous. With retro styles, you can evoke nostalgia plus win more clients. Bring in more magic to the scenes by merging retro with visual effects.
5. Brand GIFs
Creative GIFs have tremendous business power. They can be used even more by companies that want to sell themselves in the digital space. Thanks to their small scale and wide availability, brand GIFs are a great way to make your message heard and shared, attract customers, especially in social networks.
6. Isometric Animation
With isometric effects, designers can represent 3D elements on 2D screens, show details which aren’t visible from above or from the side. Eye-popping isometric graphics is a powerful tool to showcase your product functionality, behavior, various business processes.
Typography is all about how to add text overlay to your video.
1. Kinetic Typography
Here movement, color, shape, size, text, styles are combined to express ideas or emotions using video animation. The technique is perfect for any promotional activity—marketing campaign, commercials, branding, website or app.
Kinetic typography allows designers to stretch, pixel, twist, morph text as they like, often applying 3D effects.
2. Broken Text Effect
Broken text is not a new trend, you can use it if you wish. The beauty of the broken text is that words or letters can be displayed in many ways. They may appear gradually, one after another, or can be placed at various levels, or might be animated. Letters, in turn, can be deconstructed or scattered around the screen.
3. Big and Bold Typography
Big and bold typography allows conveying a message with the help of words that visually capture the screen and make up the main elements of the video. Brands are actively applying this technique to websites, as it allows introducing themselves effectively and creatively.
You can always add effects to your video. Here are some of them you can choose from.
1. Liquid Motion
Instead of clear transitions and scene changes, liquid motion effect is about adding bursts of color and liquid-like flowing shapes. They are transformed into new forms, creating abstract or real visual shapes. This style allows enabling seamless transition plus adding an organic feel to the design.
2. Trendy Color Palettes
As color is a form of brand expression, your design should stand out. Bright and bold colors continue occupying center stage in motion graphics background. Eye-catching neon color palettes are a great source of inspiration for animation design creation.
3. Animated Logos
2D and 3D animated logos perfectly captivate audience attention in digital space in a brand new way. Logo motion animation brings a unique and specific feeling to your brand by transforming, warping, expanding, hiding, rotating letters or symbols. By the way, we’ve already written an article on how to design a logo to bring in more profits for your business.
4. Glitch Effect
Glitch effect and glitch distortion are among the top techniques in animation design. They have broken into almost all aspects of modern culture: from fashion, marketing, branding, and packaging to TV, film and ad campaigns. The distorted and scratchy effect reminds viewers of an old small static TV screen and makes people feel nostalgic.
Morphing is the video effect of smooth converting one element to another. Transforming images and forms helps to show more in less time. If you’re looking for an attractive way to connect ideas, consider morphing.
A mix of techniques and styles is gaining more and more popularity among trends: a combination of stop-motion and 3D motion graphics elements, time-lapse and 2D, 2D- and 3D-animation, bringing in a modern retro touch. Such an approach allows getting the best stylistic decisions as well as improving final product quality. This year is about experimentation with trends plus creating new stuff to achieve the best motion graphics solutions.
Currently, animation design trends are all about much more 3D, merging 2D with 3D animation, highly complex visual effects, big and bold typography, trendy color palettes. To integrate best motion trends efficiently, consider what objectives you want to achieve, and for how long. Don’t blindly follow all the trends, but apply the most appropriate animation solutions for your business. It can be either the freshest stuff or the oldies but goodies retro, or a mix of techniques and styles.
Cool motion graphics improves user immersion and experience, makes your content exciting and fun, attracts additional traffic, increases product competitiveness. And we know how to apply animation design best solutions that sell.
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