We develop software that covers multiple platforms—web, Android/iOS, smart TV, wearables, IoT.
Umbraco is an open-source CMS platform for publishing and managing website or intranet content.
Flutter is Google’s UI software development kit for building natively compiled mobile, desktop & web apps.
Python is a general-purpose programming language for crafting desktop & web apps.
PHP is a general-purpose scripting language suited to dynamic web pages.
TypeScript is a programming language designed by Microsoft covering both client-side and server-side development.
Vetted Blockchain Developers From OpenGeeksLab
We believe that IT is about the team, about ideas, about the talent to see the world a whole lot differently. About constant discoveries. And, first of all, about people. Therefore, we offer you business opportunities where others see obstacles to bring the most courageous dreams of yours into reality.
Current job openings.
References from our clients.
Detailed profiles of the Geeks.
Get to know our company’s mission, vision, and values.
OpenGeeksLab believes that overall success depends on each team member.
See our go-to-market playbook on how we transform your idea into a functioning and reliable tool to achieve targets set
It is easier than ever before to raise awareness with brand building in today’s digital era. Branding tools have changed much more over the past five years than in the past half-century. There are no signs of slowing down, so brand building strategy today requires a whole new approach. Classic methods like TV spots and print advertisements are not enough. But the main goal remains the same – to be in demand.
In this article, OpenGeeksLab has shared what brand building is, why you should make personal branding the priority, and tips for building your brand. Keep on reading!
Let’s start with some basics. Firstly, brand is about:
Building a solid foundation is a vital starting point for creating a new house. Brand building foundation is an essential starting point of all business development processes. Every business is trying hard to be visible and, what is more important, trustworthy in consumers’ minds. For this, you have to determine your goals and objectives thoroughly, and responsibly follow them:
Once you’ve got answers, you understand what your brand should be. Hence, sincerity, clearly defined goals, and responsibility for product quality is the foundation for successful brand building. And then digital tools come into play.
Brand building becomes various and complex, giving a lot of opportunities for creating a unique and recognizable identity to develop a strong B2B brand.
Implementing branding trends helps maintain competitive advantages. According to Clutch, B2B customers respond more to brands than to simple business offers. Successful brands identify the seller or maker determining its priority position. That’s why it’s extremely essential for SMEs.
Even companies’ relationship-building attempts are too annoying for customers. Wouldn’t it be better to let these relationships develop naturally? Trust between buyers and suppliers is developed over time and only long term relationships are able to establish commitment. To be an honest quality brand is the best way to maintain a long term mutually benefited relationship. And that is one of the most expected implications of brand building
Brands that are considered strong generate higher margins. A strong recognized brand impacts lead generation, lifetime customer value, and similar growth metrics. It typically has shown consistency in product quality that has contributed to consistently high sales.
B2B companies should invest in a brand development process as even a fraction of brand equity can mean a lot in value.
How can your brand stand out in the ocean of companies, logos, social media pages, websites, infographics? Be unique and sincere. That’s the main rule. But we have something else for you in line with digital marketing trends.
A logo is one of the most important visual details of the personal brand mechanism. It is a symbol that represents your business that should be identified immediately without any accompanying information. A good logo is timeless and not affected by short-lived trends. It should represent your mission and values and this way becomes authoritative and unique. If you understand that your logo is not in conformity with these principles, probably it’s time to rebrand it.
Once you are done with the logo design, it’s time to use this personal branding tips on your app or website. Appropriate colors, suitable fonts, intuitive navigation, simple and elegant (not motley and too complicated) design will make your app or website memorable and provide it a place in the customer’s bookmarks panels.
A strong online platform where you can connect with your consumers is a must-have tool for business. In this case, we aren’t talking about social media. Corporate app is a software system platform designed for operating in a corporate environment. It could be mobile app or web-based platform… or universal Progressive Web App. PWAs are essentially websites work like mobile applications intended to work on any platform that uses a standards-compliant browser.
According to statistics, total page views on mobile increasing at almost 50% year-over-year. And even more, emphasis will be placed on increasing mobile user interaction. That means mobile corporate app is more crucial than ever to your personal branding strategy.
You can’t ignore opportunities of social media. To be on top brands company has to present a consistent voice over all available platforms, not only physical storefronts. All channels must be linked in one multi-level strategy for the excellent results. Social media is the platform your audience is looking for you so good profile visibility is a basic requirement for every business now. Hence, let optimize your profiles on Facebook, Instagram, LinkedIn, YouTube and other top social channels.
10 billion messages are sent between companies and potential customers on Facebook Messenger every month. People use messaging apps not just for sending emojis to buddies. 50% of people are ready to use the services of the company that communicates and supports through messaging apps as reported by MailUp. Take note!
Social media can connect people across the world and also it can make it easy to hide behind your corporate mask. Being real and showing who you are, allow earning trust, and forming relationships with the audience. Be sincere, both in intention and manner of giving feedback. People prefer interacting with people, even online.
According to Singlegrain digital agency, content that contains one or more images has an engagement level that is 2.3x higher than content without visuals. Leverage the power of images and videos for generating more visibility in articles, blogs, media posts.
Video marketing is one of the most essential trends today. These demonstrate the extremely relevance of incorporating video: 70% of customers say that they have shared a brand’s video, 52% answer that watching brand videos makes them more confident to make online purchase decisions.
Influencer marketing is a kind of word-of-mouth marketing. Influencer is a personality with a huge following who helps spread the word about your company through their social channels. It is someone who suits your brand. If you sell сakes, it would be a bad idea to invite a fitness influencer for teaming up with you. Look for the off-beat influencers whose activity is tangential to your business. This practice remains the top one among branding trends.
Doubtless, the main importance of brand building is maintaining authentic relationships with customers rather than just only trying to sell. Leveraging digital trends in the context of well crafted visual strategy will maximize all opportunities of your business growing.
Only big corporations are able to handle an all-encompassing branding strategy drawing on experience and an already formed audience. SMB companies that haven’t got expertise and capability to fulfill brand strategy can delegate these tasks to experienced third-party contractors.
We at OpenGeeksLab are not only your technical partner. We will take responsibility to create your business identity and strong social media presence using the newest digital tools. Focus on your business targets and do not worry about any technical issue. Just drop us a line!
Need to start a project?
COVID-19, with the need for social distancing, has...
Why would your restaurant want someone to create...
If you are about to create an event...
Any innovative idea for a future project should...
Due to COVID-19, live streaming apps became one...
On June 10, 2021, Sotheby’s sold a masked...
All the craze around NFT services and shocking...
Yield farming (YF) in decentralized finance (DeFi) has...
DeFi became a large opening of recent years...
While COVID-19 continues disrupting life as we know,...
Wrong e-mail adress
Tell us about your project. We know how to incorporate the
tech solutions that best suit your case. Just drop us a line to get yours!
+380 (99) 786 85 34
Product pitch or product spec is not enough. You must prove that the value you bring is worth funding. And that’s how.
What Will You Get?
We will perform code review best practices, and provide a report with the data, including:
How to effectively pitch your business idea to get funded? Get our Startup Investment Checklist!
Wrong e-mail adress
We’re thrilled to hear from you, and will get back to you ASAP. Have an awesome day!
In the meantime, we want to invite you to follow us on LinkedIn.