Why Chatbots Are a Must-Have for Your Business
August 23, 2019
Chatbots have confidently occupied interaction between businesses and customers. In addition to apparent advantages such as building effective communication and trusting relationships between the parties, these virtual interlocutors are an integral part of business monetization strategy and a powerful tool for increasing profits.
In this article, OpenGeeksLab has outlined why a conversational assistant is a must-have for your business, and how you can use its benefits to the fullest.
What Is a Chatbot?
Chatbot app is a special program that can simulate a communication process. This conversational AI bot can interpret human speech, written requests as well as process this data. Bots work on the principle of collecting keywords to determine the format of response options to requests.
Why You Should Consider Chatbot Applications In Business
Good customer relationships are part of a successful online presence as well as overall business promotion. Being unable to serve a large number of requests simultaneously, companies opt for chatbot app development. Significant benefits of chatbots allow replacing support services, analyzing and processing data, workflow automation as automated conversational service serves clients 24/7.
Types of Chatbots for Business
The choice of a bot type depends on your business goals and objectives. Before choosing a particular one, you need to understand what problems it must solve. Here are some of the most common types:
- Chatbot for Customer Service
Bot for customer service can answer frequently asked questions, advise on products, or suggest solutions as well as help with order management.
The Japanese online store Askul uses AOI-kun online chatbot which assists customers with orders, billings, inquiries.
- Chatbot for Marketing
More and more brands are using bots in marketing affairs for their speedy answers and solutions.
JPMorgan Chase, the US bank, partnered with Persado to adopt AI that not only puts words into sentences but generates the highest performing marketing creative stuff – display ads, Facebook ads, direct mail marketing.
- Chatbot for Transactions
Besides communication, bots for transactions can manage a wide range of financial and banking services in almost every niche.
The Japan Trip Navigator app is equipped with AI-powered chatbot called Miko. It acts as a virtual tour concierge – with its help you can receive weather forecasts, book accommodation as well as conduct payments.
- Chatbot for Entertainment
People choose a bot for entertainment not only just for fun, but also for casual conversations, learning foreign languages, photo editing.
Replica chatbot can talk about various things, provide users with engaging video- and audio content. The application positions itself as the one that helps people to improve mental health.
As you can see, chatbots proved to be multifunctional. And most of them combine different types simultaneously.
How to Create Chatbot that Boosts Profits
To create a conversational chatbot that best suits your business and your users’ needs, consider an appropriate platform, type, and features to be implemented. The more complex AI is, the more expensive the chatbot development.
You can choose among ready-made platforms, including:
- Facebook Messenger
- Slackbot in Slack
- Discord bots
- Telegram Bot API
- Microsoft Bot Framework
- Kik Bot API
- WeChat Bot SDK
- Google Assistant Bot Platform
Features to be implemented should depend on a specific niche. It can be:
In this case, you should adopt booking accommodation, flights, and payment gateways as well as provide users with appropriate filters.
- Food and Restaurant
In this case, you should adopt search options to suggest the best restaurants and bars, ability to split lunch costs, smart recipes, generate a shopping list for foodies.
In this case, you should adopt communication with coaches, smart workout plans creation, tracking vitals, generating motivational stuff, suitable diet plans.
Options and niches you can choose from are endless. To increase customers engagement, you can offer them a specific chatbot gender, implement various elements such as buttons, quick replies, voice messages, speech recognition, multi-language support, image recognition, or face ID.
Is ‘Her’ No Longer Sci-Fi?
As you see, chatbots have become an integral part of business and personal use. People actively adopt bot services in messengers and install special applications not only for a pleasant chat but for solving specific issues. Companies, in turn, revolutionize the way they interact with customers and make money. The future from the ‘Her’ movie directed by Spike Jones is no longer seems to be science-fiction.
Have an idea about creating your own AI-powered bot? Drop us a line and we will be happy to help you.
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