Dark eSports streaming application dashboard with magenta analytics interface

Streaming product · Token-enabled model

eSports Platform

A live-streaming product combining eSports discovery, creator tools, analytics and token-based platform functions.

Discuss a streaming platform

01

Background

A streaming community with a new monetization model

The customer’s goal was to create an eSports streaming platform with community, creator and monetization capabilities.

Viewers could follow streams and use blockchain-powered platform functions within an ICO-backed product economy.

02

Problem to be solved

Connect live content, creator earnings and platform payments

  • Support multiple payment and platform transaction flows in a live-streaming environment.
  • Enable creator monetization through tokens, donations, premium streams and bonus programs.
  • Give viewers schedules, discovery, analytics and ranked content in one interface.
  • Provide administrators with operational controls and platform-wide reporting.

03

Solution

Plan the platform independently from the token sale

The platform roadmap was structured as a standalone product, while the ICO was treated as a separate launch and distribution workstream.

We used Scrum-based delivery, coordinated product increments and prioritized the roadmap around the audience and competitive landscape. Platform features progressed while token-sale materials and contracts were prepared in parallel.

Product scope

Features across three connected systems

The product connects the ICO, viewer and creator platform, and administration layer.

01

ICO

Whitepaper

A product document describing the streaming application, its services and ICO model.

Landing page

A concise entry point presenting the token sale and the project information available at the time.

Smart contracts

Contracts supporting the platform model, including sale stages and related logic.

02

Platform

Streaming

Live-stream discovery, viewing and creator donations within the platform experience.

Streaming schedule

Upcoming-stream planning with player and start-time details.

Game analytics

Viewing statistics for streams and the games represented on the platform.

Streamer analytics

Individual creator statistics covering results and platform activity.

Top charts

Ranked views over daily, monthly and yearly periods.

Tokens

Users could acquire tokens for use across the platform.

Bonus system

Platform rewards linked to premium streams and selected eSports activity.

Personal account

Creator profiles with scheduling, engagement, streaming and payment-related tools.

03

Admin panel

Management

Administrative controls for users, streams and platform conversations.

Streaming schedule

Tools for creating schedules, promoting streams and engaging active audiences.

Analytics

Operational reporting on users, streams, activity and platform transactions.

Technology

Application and smart-contract stack

The technology stack combined React, Node.js, Ethereum and Solidity.

React, Node.js, Ethereum and Solidity technology logos

Team composition

A multidisciplinary product team

Business analysis, architecture, project management, quality assurance, DevOps, application engineering and blockchain development supported the platform.

  • 01Business Analyst
  • 02Software Architect
  • 03Project Manager
  • 04Quality Assurance Engineer
  • 05DevOps Engineer
  • 06Front- and back-end developers
  • 07Blockchain Developer

Project outcomes

A unified concept for streaming, analytics and monetization

The platform gave creators a way to monetize live content and brought core streaming functions into one interface. The token was listed on IDEX and increased in value.

Desktop and mobile eSports streaming product dashboards

Modern platform strategy

How we would approach a streaming platform today

Creator value, audience safety and operational reliability would lead the architecture—not token mechanics.

A comparable product now would start with scalable video delivery, moderation and reporting, creator payouts, fraud controls, accessible discovery, observability and privacy-aware analytics. Any real-money, token or gaming component would require specialist jurisdiction-specific legal review, age controls and clearly documented responsibility boundaries.

Building a content or creator platform?

Start with the product model and operating constraints.

We can help turn complex content, audience and monetization workflows into a practical platform roadmap.

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