Market Playbook

Research & Analysis

Meeting with You

First, we hold a meeting with you to ensure that we have a shared vision and a clear idea of the future project—what it must become. Sometimes, clients come to us at different stages of the development process. In this case, we define what has been done already on your project to build a visual roadmap considering features to be implemented.

During a meeting, we will ask you to clarify:

• - How do you see your brand?
• - How do you want people to hear and feel about it?
• - What is your message?
• - What is the concept you want to convey? In what way?
• - What are the pain points and problems do your end users have?
• - What solutions must you deliver to solve the problems?
• - What are the goals you are eager to achieve?
• - How long should it take?
• - What are the desired outcomes?
• - How long should it take?

Your answers are the basis for us to frame the problems and find specific solutions.

User Research

Your product must solve real problems of real people. That is why, we start our design workflow by figuring out who are your end-users and what they really want. For that, we do these things:

observing user behaviors, needs, and motivations to understand what the user experience is really like and feel what your users feel identifying a problem space for which we are to propose solutions establishing business targets and scope of your project setting up design strategy according to user needs, and project goals defined to convert it into the user flows

Competitive Analysis

Next, we will perform a competitive analysis to define and evaluate similar apps created in the same niche by competitors as well as determine success stories and failures. All that will help us figure out the right visual strategy to follow and identify specific opportunities so that you could step ahead of competitors.

UX Design

We provide UX design workflow in such a way as to ensure an effective and comprehensive solution to your users’ problems, create a product that is easy to understand and use, increase brand awareness, build strong relationships with your target audience. To make something so great that keeps users coming back to, again and again. We continually change and modify UX design to meet the fast-paced market requirements.

User Persona

After completing user research and competitive analysis, we outline user persona—a blueprint that showcases who your ideal customer is, and identifies what he or she needs to get from your product. We build a user persona upon a clear problem statement, user behaviors, needs, and motivations.

To discover your user persona, we will ask you to respond to these questions:

• - Who is your ideal end user?
• - What are behavior patterns of your users?
• - How and why do user behaviors change?
• - How can you influence user behavior?
• - What are the current needs and goals of your target audience?
• - What issues and pain-points do they face now?
• - In what way can your product solve these issues and pain-points?

Building empathy with your target audience allow us to build a successful strategy, focus efforts, define specific functionality and smart design solutions that perfectly fit your business case.

User Flow

After outlining user persona, we start crafting user flow charts. These visual representations help us demonstrate the core steps end users must take to achieve targets set by mapping out each step. Flow charts help you, as a client, and our team gain a shared understanding of the product as a whole. And that’s how:

• - Outlining all the application or website screens and components requirements
• - Defining features to be implemented and how they will work
• - Validating expected outcomes and overall effectiveness to tackle usability issues and create an intuitive interface
• - Iterating faster through ideas
• - Improving communication across the entire team and determining development requirements beforehand

Low-Fidelity Wireframes

At this stage, we create low-fidelity wireframes to primary views of the future app. Wireframes are not about the final design. End-users will never see them. Wireframes are about platforms that ensure UI/UX designers and coders share the same vision as a client and act as a basis from which experts create a real product.

Low-fidelity wireframes allow:

• - Defining visual and typographic hierarchy on user interfaces
• - Planning transitions and interactions
• - Adjusting the general interface
• - Simplifying features representation to developers

UI Design

After finalizing UX wireframing, we move to the user interface to craft style concepts, brand style guide, and mockups.

Style Concepts

Style concepts showcase various variations of the entire app look and feel. We usually offer two or three style concepts, each of which has a unique look and feel, so that you could choose the best suitable one.

Brand Style Guide

Based on the chosen style concept, we start creating a brand style guide. This blueprint details the visual expression of your brand. It combines standards for grid system, layout, color palette, typography, iconography, logos, imagery, accessibility, as well as other visual solutions to be applied to the app.

Our UI/UX design department also works within the existing brand style guide.

If needed, we can create a living brand style guide to combine your brand visual style with the requirements of application development guidelines for iOs or/and Android. This blueprint is synched to the current front-end code.

A brand style guide remains relevant for the years to come, or until you make rebranding.

High-Fidelity Mockups

Now, we create high-fidelity mockups that represent how the app is going to look like after its launch. Mockups help us make final arrangements concerning design elements by combining different options of visual side and choose the one that looks the best. We show the mockups to other team members to get feedback on what changes to make to ensure the best possible result.

Prototype & Estimation

Once mockups are finalized, we start crafting high-fidelity clickable prototype(s) to use it (them) for further development estimation.

High-Fidelity Clickable Prototype(s)

High-fidelity clickable prototypes showcase how the application will function once developed. Prototypes allow testing the app long before its development, as well as gather findings and deliverables that would otherwise be missed. With prototypes, we gain more accurate estimates. And you, as a business owner, receive a powerful tool for getting budgets approved or pitching investors.

Estimation

Clickable prototypes help gain a shared understanding of what is to be built. Based on it, we create an ultimate development estimate—how the app will work, how it will look, how long it will take to develop it, how much it will cost. We outline planned releases with defined timelines and expected costs.

Testing, Design Validation & Delivery to Development

Before the launch, our QA engineers test clickable prototype(s) to identify and correct potential design flaws to ensure everything goes right. After a thorough review, our Q&A team validates the design and gives the green light to delivery to development.