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With the data explosion, getting your business message out is much harder. While lots of great animations published on social media, there is far less cool motion in apps or web-based platforms. You as a stakeholder should consider introducing great motion design in the first place. Animations can be used for whatever point you want to make and break through overproduced content in a split-second.
In this article, OpenGeeksLab has shared ideas on why animations matter for apps and web platforms. You will read about what cool motion graphics is, and how to use it effectively so that your business can gain benefits from it.
In simple words, motion graphics as a great source of storytelling combines animation and graphic design. As animation design uses not only simple visual elements such as text, shapes, or images but also engages auditory receptors to communicate ideas, it is more memorable for viewers than just static pictures.
The magic of cool motion graphics animation for brand apps and web platforms is that it showcases complex pictures, ideas, concepts, and a great deal of data in a short, simple, visually appealing video. As a result, it helps convey a message in the fastest way, easily grab and hold the viewer’s attention. Great animation design can be used in whatever areas you want—business, marketing, IT solutions, motion picture industry, education, healthcare, social networks, or entertainment.
Applying animation design helps you raise brand awareness, increase people curiosity in what you’re doing and why, cause the urge to buy apps, products, or services, prompt to take actions. Videos can be used on any platforms at your fingertips—promo items, online ads, tutorials, titles trailers, news teasers, web, and mobile devices, business presentations, or any other creative ideas. Let’s go step by step.
Benefits of cool motion graphics:
For effective use of animation design, figure out what business objectives you want to achieve, and for how long. Before adopting animation ideas, ask yourself some simple questions:
After you have answered all the questions, choose the relevant type of video that will showcase your main concept in the best way. Let’s dig deeper into the main ones.
Animated storytelling gives you an opportunity to tell people about your brand vision highlighting the most vital factors, points, ideas.
A promotional video, if it is done thoughtfully and attention-grabbing, compares favorably to typical business ads. It lasts from 30 to 60 seconds. You need to strictly follow the length requirements to attract the viewers immediately to showcase your app or web platform strengths and benefits.
With educational videos, your brand shows customers how to solve their problems either with your product or other tools. Each animated video contains a complete step-by-step guide. An educational video is longer than a promo. The point is that it drives an entirely different volume for viewers.
An explainer video, in turn, is the best choice if you want to reveal the insights on your product or services simply and engagingly from one perspective. Such animated short film creates eye-catching in-app or website content thus earning viewers’ loyalty and trust.
A testimonial video helps you build trustful relationships with your customers before deciding why to purchase your product. The more natural and simple your customer’s review on positive experience in cooperation with your company is, the more credible it will be.
If you have a complex product or service, then it is difficult to explain it in simple terms. This is exactly where a live action video comes in. It will demonstrate rather than explain how your product or service works, its features as well as what benefits your customers can gain by using it.
Cool animation design proved to be the golden mean between overproduced videos, trends, and simple static content. If done correctly with the accurate use of visual and audio effects, it conveys your message effectively. It’s simple —the more people watch, read, engage with your content, the more they trust your firm, your product, or services. As a result, you become an advisor people want to rely on and follow, not just a company that tries only to sell them some brand stuff.
We at OpenGeeksLab know how to translate complex data into a simple language with animation design best solutions—from research, script development to storyboard design and motion release.
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