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If you are about to create an event app that is changing the game, you should put your focus on the global events industry trends.
Meetings are no longer the same as just a couple of years ago. Tech-savvy participants expect a client-centric approach, fresh event concepts, innovation, advanced personalization, a connected world, frictionless operations for every occasion, whereas planners gather granular data.
When you create an event app, there are plenty of nuances that you should consider. Whether it is a global forum, private event, or local workshop, an event app should cover all routines. It is literally everything—from ticketing, reminding of upcoming activities, monitoring the meeting agenda, warning of schedule changes, making purchases to networking and great community.
On top of that, we can’t but reckon with the COVID-19 outbreak. While lockdowns became the new normal, the pandemic triggered the digital turning point, thus giving one more good reason to develop an event app.
Meeting managing apps have proven to be powerful tools for delivering a better experience, engaging the audience, and optimizing forces for an event manager. This year 63% of event providers reported growth in demand for their services. The 2020 market was valued at 9.13 billion USD, and the Mordor Intelligence report reveals that the industry expects a significant increase – up to 16.71 billion USD by 2026.
If you are into event app development, this piece helps you answer the most common questions.
In today’s article, OpenGeeksLab has gathered steps to take and promising use cases to help you create an event app that will stand out. Read on.
First things first, before heading towards steps on how to make an event app, you need to learn the basics.
Mobile event apps offer multiple options to manage the event program, improve attendees’ engagement, and provide a data-driven approach to decision-making. We can split event app development into two main types:
Depending on the platform purpose, gathering apps fall into two primary business models: event aggregator sites (that cover numerous affairs organized by diverse managers or companies) and applications dedicated to a specific event.
For example, apps like Eventbrite, Attendify, or Unation allow users to choose local seminars, meetups, exhibitions, and so on. Organizers can use these apps for creating and managing their events.
Dedicated gathering apps like B.A.A. Racing App, ComicCon, Oktoberfest – The official Ap, or iBurn cover particular festivals or expos.
Depending on the meeting scale, we can drill event app development into the following options:
Now that you know the promising solutions the niche is offering so far, reveal the perks you can get if you are about to develop an event app.
Events include attendees, planners, sponsors, partners, and speakers. Here is when gathering apps come in handy as they bring multiple advantages to all parties at their fingertips.
Knowing all those benefits will help you develop an event app strategy to cover all essential needs of platform users. Now that you know the fundamentals, let us arm you with a list of features to apply while event app development.
The functionality is the most significant success-driving factor of event app development. Here are some basic features you can add to build an event app:
To use any app users must register, so it is good to create an event app with multiple ways to sign up. For example, you can provide users with registration via email, mobile phone, or social media accounts. Signing up via social media is the fastest way to register, thus preferable for more people.
After registration, users receive access to their profiles for filling in personal data, including name, location, hobbies, or interests. An event app development company should take care of creating convenient and valuable forms to provide users with a positive experience.
Develop an event app where users can book a ticket with a tap of a finger using in-app payment. When attendees click a booking icon, they can select event time and location, ticket type, number of seats, and proceed to the payment section.
If we talk about organizers, smart lists inside an event platform help them group attendees and work with those groups. Such lists can be tied up to job title, company name, industry, events attended, and so on.
On the attendees’ side, lists help quickly find the necessary information. Also, enable categorizing and favorite features to help attendees find or sort events according to their interests.
With a calendar at hand, users can book an event in a split second. Many popular meeting applications like Wrike, GoToWebinar, or others can be integrated with Google Calendar providing users with convenient timetable organizers.
Enabling attendees to add photos or videos of the event will help promote the occasion, thus attracting more people.
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Such metrics in an event planner software as revenue numbers, social mentions, conversion rate allow keeping track of all user activities. For example, you can see which sessions are most visited. Examining these details will help you better understand your audience and modify your marketing efforts.
If you want your event to make a difference, you should engage with attendees on a deep level.
Almost every product has its own social media pages and uses them to create a supportive community. The Markletic report declares that 62% of online event managers use social media to increase registration flow. Therefore, use social media integration for your event mobile app development, as it naturally helps analyze user activity and provides you with useful data and valuable insights.
Push-notifications are a must-have in event app development for keeping the audience engaged.
Hosts can inform attendees about updates, changes, or other announcements regarding upcoming events thanks to push notifications. Besides, notifications represent an excellent opportunity to send consumers additional info like special offers, gifts, or bonuses though you should not overuse this feature, as it may turn irritating.
Push increases application engagement up to 88%. Moreover, with enabled reminders, 65% of users return to an application during 30 days.
Live maps, location search, and turn-by-turn interactive navigation are what make location-based features. Also, creating indoor navigation is a great idea.
Integrating third-party services like PayPal, Stripe, Braintree in mobile event app development allows customers to choose the desired payment option and makes payment hassle-free. On top of that, you can provide users with a cash refund or compensation as an extra option. For example, Eventbrite gives users this opportunity and notifies them when they will be refunded.
We have mentioned above the basic elements that are enough for creating an event application. And of course, event mobile app development offers advanced functionality for custom event apps. Let’s take a closer look.
Almost every (90%) virtual event manager uses surveys to monitor the attendees’ experience satisfying.
Polls help get instant feedback: what attendees liked the most, what they didn’t like, what they would like to be improved.
You can add this feature as a premium option. Queries about streaming are on top of the list of questions in 2021; 17.2% of users ask about it. What’s more, live streaming is an excellent solution for those who bought the ticket but couldn’t come. A most common feature (75%) that event solutions companies provide is the ability to support both live and pre-recorded sessions.
Live communication with speakers allows attendees to ask questions, discuss the gathering, and be more involved in the occasion.
Internal feed helps attendees engage with other users by liking, sharing, or commenting on the app content.
This feature makes entry easier and faster, thus increasing engagement by over 90%.
Polls, quests, or other interactive games increase attendees’ engagement. More than half (59%) of event managers use gamification.
Undoubtedly, the features are the primary criteria for choosing or abandoning a service, so make sure to create an event app applying them carefully and wisely.
Now that we’re clear with the basics, let’s go down to the mobile event app development.
When you are about to start the actual development process, realize your idea’s competitive ability and potential. It may become apparent that this niche is already filled with competitors and perfect solutions during your research. Also, consider examining industry trends as they may help you find new ideas that can later turn into stunning features of your app. Analyzing competitors helps you understand how you can overcome them. Moreover, this helps find out how you can engage your potential users.
Choosing technologies influences the progress of the whole event mobile app development. Depending on your specific project, developers will use diverse technologies. Having precise product requirements makes it possible to identify a tech stack for your development. So in this step, you should sketch a list of desired features to build an event app, arrange your requirements into specifications, and let analysts and developers craft your desired app.
An important thing that makes your platform easy to use and attractive to end-users is UI/UX design. At this stage, designers create wireframes of your future platform so to see the layout of features and overall sketch. After that, they make a prototype to see how users can interact with your solution.
When users interact with meeting planning software, they share a lot of sensitive data. During your conference app development, you should make data security a priority to avoid possible data leaks. Mistakes on this can lead to criminal liability or fines. Hiring an experienced development team helps handle these issues beforehand.
Quality assurance engineers work on finding and eliminating vulnerabilities and bugs. Software testing is a must for every quality software. Our QA engineers work during the whole development process so they can exclude all malfunctions, data leaks, or other errors to hand over first-class solutions to our clients.
At this stage, all issues are decided, prototypes are ready, and it is time for software developers to step in. They must create a polished platform according to the client’s vision. Clients set short time frames called sprints, and engineers report on their work during each sprint. The client looks at the results and, together with the team, discusses progress and sorts out the next steps.
After that, market your app, get feedback, and improve as necessary. To make things right, it would be great if you have a professional event app development company on your side that will lead the project on the up and up,
Below you can discover the top five models for generating revenue from conference app development.
This option allows people to use basic features, but they must pay for utilizing extended options.
Using this way of monetization requires a polished software solution, so it is worth the price.
Provide sponsors, speakers, or exhibitors with featured placements to showcase their products on top of their listing category.
Another popular monetization way allows meeting app services to add fees per transaction.
Implementing advert banners is one of the basic monetization ways. While users navigate through the app, they can see the ads.
Now that we’ve dwelled on how to develop an event app and gain profit from it, let’s discuss how long it can take.
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Evaluating expenses and time of event app development depends on a variety of factors.
To create a conference app that is simple with basic functionality, no social media integration, and no database takes from one to three months.
A medium complexity gathering app with databases, integration of APIs, and social media takes approximately from three to six months with a team of three to five engineers.
Finally, complex meeting apps building requires around six months and a stacked team of three to five developers. Such enterprise-level event platforms need an extensive database, integration of commerce needs, and high-quality graphics, so due to this range of implementations, it takes such an extended period.
The more event management software features you need, the longer it will take to develop them.
The market is open to new challenges, thus increasing the usage of novel meeting management solutions. The influence of last years’ pandemic made online gatherings even more in demand.
Now you know all nuances that may appear during event planner app development. Within this article, we’ve provided actionable insight into mobile event app development: types of meeting organizer apps, reasons to step into the event booking mobile app industry, basic and advanced features, revenue streams, as well as time and cost evaluation.
The industry market is rising now, so if you are ready to dive in, we, at OpenGeeksLab, gladly help you to create an event app. Don’t hesitate and contact us today!
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