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Rapid expansion of mobile market and its integration with predominantly off-line spheres of human life resulted in a relatively recent phenomenon—on-demand application. Peculiarities, typology, key-features of this prominent quickly developing branch has already been covered in one of our previous posts.
In this post, OpenGeeksLab is going to make emphasis on online delivery marketplace and tell you about on-demand logistics app development illustrated with our own example.
Many startups or small companies often meet problems concerning inhouse delivery. Still, if your budget doesn’t allow delivering goods by your own, there is a number of vicarious options. Possible solutions include logistics app development with, e.g., Fedex API, Google API, payment gateway integration, which helps in building optimal routes and logistics. Besides, automating sequence of loading boxes, optimizing their size contribute to overall reduction of delivery prices, which is always a benefit while attracting more clients.
Delivery logistics app market is aimed at fast and cheap service supply to compete with traditional providers. This goal determines priority of mobile user experience over other variants because logistics mobile app allows customers to get everything at one, including in-built payments and developed feedback systems (ratings, commentaries, complaints). Moreover, such cooperation attracts independent contractors, who can adjust working hours up to their liking.
Market analysis is a must before logistics app development. Profound field research help in designing productive development line. Besides, it is a nice way to acquire vicarious knowledge of the sphere (typology, key features, demand issues), understand its pitfalls to avoid. Thus, another important constituent while business planning is SWOT analysis. Dealing with logistics apps for Android or iOS retailers should consider both benefits (competitive advantages comparing to traditional variants, customer loyalty, mutual profits) and drawbacks (substantial transportation expenses, time to acquire clientele database, demand/supply balance maintenance). Opportunities and threats research also contribute to project’s successful future.
To make your logistics delivery app successful KPIs identification and tracking is almost vital. Despite the segment of market you aim at (transport logistics app, shipping app or courier app), there are three basic circumstances to consider: transportation expenses, ways of their reduction, buyers attraction and retaining. Having these three issues in balance you may count on fast productive growth of initial startup idea.
The best way to retain your clients is good motivation, though it is different for customers and contractors. Buyers prefer stable qualified companies that will satisfy their needs in a short period of time. Thus, to retain customers it is important to support them, to offer as specified products as possible. Besides, level of credibility increases when users directly interact with suppliers, give their feedback, etc. Loyalty programs, sales, special offers are also welcomed. Contractors also like feedback and interaction options, though they are of minor importance. Flexible schedule and expense coverage play the leading part. Many providers are concerned about rates, especially while working with startups, and transportation costs which constitute an essential part of a budget, so proper financial support makes them loyal.
World-known representatives are Cargomatic, Catalant, UberDELIVER, etc. A huge segment of market is also represented by Amazon delivery apps in their various manifestations, e.g. Amazon flex delivery app, Amazon grocery app, Amazon logistics app, etc.
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Relevant information is very important to be aware of functions available and their efficiency.
A core function while dealing with logistics as far as you always stay in picture about your product’s location, track whether it follows a prescribed route or there are some troubles on the way. Both checkpoint system and GPS are handy in tracking.
Instant mobile payment is important while ordering services not to delay operation. Here in-built card payment can be accompanied by third-party payment APIs.
Technical support or simply a communication channel through which customers get necessary information or assistant consultation online. Chat is necessary while making inquiries about order status, etc.
Push notifications help to inform buyers about their orders, current events or even new services and sales available at the moment.
Ability to rate both suppliers and buyers plays a leading part in on-demand delivery services, because customers, as well as contractors, can judge upon other people’s ratings or commentaries. Moreover, feedback is a strong tool while service improvement.
List of orders together with wish-list are significant while budget planning or finance control. Regarding their previous actions, buyers often decide onto repeating them or contact the same company for further cooperation. Besides, if calendar view implemented, clients observe activities diachronically and make daily lists inside the program itself.
Convenient categorization and advanced filter introduction affect productivity of the program as well, as far as they take into account even minor client’s preferences contributing to their loyalty.
Personal data insertion and profile settings allow users also adjust application up to their liking, e.g. manage preferences, add delivery addresses, leave specified notes etc. Modern outlook designed according to UI/UX standards and custom solutions contribute to intuitive ordering way.
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A client came to us with the idea of Shift, an on-demand truck logistics app for private offers in the UK. We had to design a user-friendly platform where a client could simply insert departure place, place of arrival, select type of load, pay a fixed fare for mileage and, voila, get his load delivered.
We did not join at the very start of idea implementation, as far as project was ready to some extent.
Our tasks included:
Development process took four months and comprised several stages demanding from two to five programmers to be involved.
Final product consisted of:
We conducted weekly stand ups to make sure everyone was on track with current workloads and planned our weekly springs at the end of the current sprint.
In addition, we have developed new design according to modern UI/UX requirements. It is interactive, i.e., has graphical visualization on the site itself. Users see a nice movable picture while forming their orders.
Initially, all logic was written in jQuery, but as far as we added new components and pages, we used React.js. Still legacy code was preserved.
We aimed at making maximum profit for our client. Thus, we implemented a fixed fare per 1 km of rout, and inserted driver’s payment calculated out of a whole price percentage. Such solution guaranteed transparency of process and allowed both parties being satisfied with their profit.
Modern mobile market is wide-open to prominent on-demand delivery solutions, so consider the key factors and examples given above, or contact us for further cooperation to find a variant suitable for your business case.
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