case studies

MotorK

A web platform for auto dealers aimed to digitalize the car selling process

Project
Background

The Customer is a leading SaaS provider for the automotive retail industry in Europe, the Middle East, and Africa (EMEA region), with eleven offices in Italy, France, Germany, Spain, Israel, Portugal, and the UK.

The SaaS tools delivered by MotorK are designed to simplify inventory and sales operations management, maximize traffic acquisition, speed up the launch of promotional campaigns, and more. This way, MotorK seeks to revolutionize the way how leads are created, managed, and converted in the automotive sector.

At a certain point, MotorK felt the need to find a reliable technology partner for some of their projects. After consideration, the Customer decided to hire OpenGeekslab for web and mobile application development.

LeadSpark

Automotive CRM digital platform

motork.io

Problem the Client came to us with

  • Build a digital CRM to enable car dealers and car manufacturers to manage the entire car selling process from lead generation to post-sale engagement. The platform should cater to the unique challenges and needs of the automotive sector.
  • Simplify multi-channel lead management and automotive customer relationship from a single platform.
  • Reduce time the sales team spends following up with perspectives.
  • Integrate the CRM with major automotive DMS and cloud-based telephone exchanges to ensure that the platform is fully aligned with the established business processes.
  • Empower car dealers with advanced data analytics capabilities.

Solutions

To make LeadSparK different from other CRM tools, we offered workflows that companies can fully customize according to their needs and requirements. This way, configuration time was significantly reduced.

Created a user-friendly platform structure and customizable user interface to help car dealers save time on car sales management and focus on the core business initiatives instead.

Integrated LeadSparK with all automotive DMS and cloud-based telephone exchanges to bring automotive lead management activities together.

Advanced the CRM with native Business Intelligence capabilities and created a report builder to enable car dealers to collect customer data throughout the car buying process. Customizable reporting widgets show KPIs on performance, daily activities, and deadlines.

Results

LeadSpark has more than 5,500 active monthly users. Over 700 customers engaged in the automotive management sector rely on this CRM tool to monitor their car buying process and the performance of car dealership sales.
It is worth mentioning that in Italy, the CRM delivered by OpenGeeksLab was officially certified by BMW and Ford.

The project is ongoing, meaning that we have been building the platform for two years. We work with two-week sprints and conduct daily development team meetups. Our project managers closely communicate with the Customers to update them on the project status and provide a demo to ensure we are on the right track.

StockSpar App

A mobile application that allows car dealers to manage their stock from anywhere, at any time.

Problem the Client came to us with

Create a mobile solution to simplify online inventory management

Solutions

Built a mobile application that enables car dealers to manage their inventory 

Make it easy for car dealers to browse their entire stock.

Advanced the solution with a full-guided wizard for photo shooting that ensures the highest standards and helps avoid discrepancies and irregularities and discrepancies.

Delivered functionality that allowed car dealers to edit vehicle details, automatically enrich information by selecting models and versions, and publish vehicles on advertising portals.

Project outcomes

If you want to launch a digital solution for the automotive industry and need a reliable technology partner, feel free to contact us. Drop us a line about your project to discover how our technical team can transform your business with our custom software development services.

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