case studies

SuperCarers

Online platform matching care professionals with families who need their services in their local area.

Project
Background

The founders of SuperCarers faced hardships when finding and purchasing care for their grandmother caused by the lack of affordability and transparency in the UK care agency system. Besides, a significant shortage of carers forced local authorities to provide care only to people with critical needs.

To address these issues and minimize the negative consequences of the UK care crisis, the Customers decided to launch a social care platform that delivers carers’ booking services.

Problem the Client came to us with

  • Create a digital platform to help families find and book independent carers who will match specific needs and personality traits.
  • Enable caregivers to find a suitable live-in care job.
  • Ensure the care platform’s simplicity and user-friendliness.
  • Provide different functionality for different user categories (families and carers).

Solutions

Defined the primary functionality and the right tech stack to implement it.

  • MongoDB
  • A microservices architecture was built with Socket.io.
  • Our team used AWS cloud for this software development
  • Docker
  • We used GitLab for this custom tailored project
  • Our team powered up the development with Webhooks technology

Built a digital platform that helps families find the right carer for their nearest and dearest. Users enter their postcode and specify care needs and skill requirements. After that the care navigation service finds the most suitable specialist in their location.

Implemented a five-step program to allow users to apply for a caregiver job.

Closely cooperated with the customer’s design team to build an intuitive and easy-to-use service care app. 

Offered each user group access to different tools. Thus, families can manage their care, book a carer, or pay invoices, while carers can manage their shifts or find relevant jobs. Finally, the administrator provides the necessary assistance to both parties.

Results

  • The platform is active and growing steadily. New users are gained on account of onsite content strategy, social media marketing, and dedicated link acquisition strategy that were chosen as the primary promotional channels to nurture leads, increase relevant traffic, and support the brand’s digital presence.
  • Since all carers on the care management platform are self-employed and there are no middlemen in the form of care agencies, families can cut the overhead costs and get affordable care, while professional carers can benefit from better wages.
  • The platform has raised a total $4.5M in funding over three rounds.
  • In 2020, Home Instead,  the world’s leading provider of personalized in-home aged care services acquired SuperCarers for an undisclosed sum. 

Project outcomes

We were happy to work on a project that has a noble mission of helping people find the right caregivers for their nearest and dearest and thus, improve their wellbeing.

OpenGeeksLab has vast experience in building on-demand services apps. We will be happy to create one for you. Drop us a line about your project and our sales representative will get back to you on a short notice.

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