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case studies

The H Hub

Community-driven social network for brands and creators

Creators

35.000+

top influencers has already joined the community.

Brands

The H Hub partnered with Netflix, Sotheby’s, FX, Allbirds, Brooks Brothers, Abercrombie, etc.

Recognition

‘Influencer Marketing Is Dead. The H Hub Killed It.’ Forbes | 20 photographers hired by The H Hub shot for the Sotheby’s project — Museum Network.

Background

Influencer marketing is at the peak of popularity over the last years. Despite the enormity of the need, there is the risk that trust factor could fade. People are feeling more tired of sponsored posts that don’t suit the audience.

Our customer came up with an idea to create a platform that stands out among Facebook, Twitter, YouTube, or Instagram. He partnered with our team in building a community-driven social network that would operate as a matchmaker for brands and creators (models, photographers, videographers, etc.) only. And all that without a glut of soulless ads.

Problem
to Be Solved

The customer was eager to make the project much more than just a platform for content crafting—he wanted to monetize it effectively.

To turn the app into a powerful selling tool, we needed to understand what matters to brands and influencers. After a careful research and analysis of the creative industries, we highlighted the following objectives:

  • - ensure fast, sleek, and secure work of the app
  • - reach the largest and most engaged in-app audience
  • - make the app run seamlessly on any screen
  • - combine marketplace and social networking features
  • - encourage crafters to produce high-quality content and build a trust-based
  • - relationship

Solution

Mobile Platforms

Win 1React Native to hit iOS and Android

At the planning stage, we decided to build the mobile app on React Native. The technology is a win-win option as it allows creating the application for both Android and iOS platforms at once.

As a result, our customer cut costs and time efforts, and achieved the same high quality of the product as if he decided to build the mobile app separately for each OS.

We released early versions of the app to both app stores simultaneously which allowed the customer to reach the largest and most engaged in-app audience.

Win 2Real Customer Presence in the Workflow

As technical partners, we aim at not only getting instant results, but also providing long-term outcomes. Therefore, our Customer Success Manager, besides leading The H Hub project personally, helped the customer to develop essential steps to gain success, boost sales, and increase user base. Such transparency enabled us to achieve the effect of real customer presence in the development process.

Smooth workflow and seamless communication in different time zones made it possible to deploy the project without any delays and avoid overspending.

Win 3Fast Delivery
Control

We are against template-based solutions. Therefore, all customer’s tasks were controlled personally by CEO, CTO, and CSM. As for this project, we involved three developers and the team lead.

We received instant feedback from users and made appropriate adjustments in the fastest way. Additionally, we optimized costs on QA since the tech lead reviewed code himself.

Win 4Monetization

We created separate sections for brands and creators with free and paid options. The platform is free for influencers. Agencies, in turn, pay for the best branded content.

Monetization

We created separate sections for brands and creators with free and paid options. The platform is free for influencers. Agencies, in turn, pay for the best branded content.

Companies can find and hire influencers in seconds due to the features we implemented:

Advanced filters

Brands can search for top creators depending on their followers, style, engagement, skillset, location, gender, age, etc.

User rating

Creators with higher ratings are showcased the first

Publication
of projects

Brands can create upcoming projects

Invitation
of creators

Companies can invite top influencers to participate in projects

To encourage crafters to produce authentic content and build a trust-based relationship, we implemented the following features:

Careful selection

Creators with 10.000+ followers can apply for membership; all the newcomers pass the moderation.

Portfolio section

Creators can upload, share, and edit portfolio

Stats about content and audience

Dashboards contain robust data on followers, engagement, likes, comments, and posts

Event section

Influencers can create meetups to cooperate with each other.

Some of Our Projects

Our Projects

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the H Hub

Community-driven social network for brands and creators

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GOeureka

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Solid Fit

Fitness social network that connects coaches and sports enthusiasts from LA to NY

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+38 (093) 103-01-42

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