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case studies

The H Hub

Community-driven social network for brands and creators

Background

Influencer marketing is at the peak of popularity over the last years. Despite the enormity of the need, there is the risk that trust factor could fade. People are feeling more tired of sponsored posts that don’t suit the audience.

Our customer came up with an idea to create a platform that stands out among Facebook, Twitter, YouTube, or Instagram. He partnered with our team in building a community-driven social network that would operate as a matchmaker for brands and creators (models, photographers, videographers, etc.) only. And all that without a glut of soulless ads.

Problem
to Be Solved

The customer was eager to make the project much more than just a platform for content crafting—he wanted to monetize it effectively.

To turn the app into a powerful selling tool, we needed to understand what matters to brands and influencers. After a careful research and analysis of the creative industries, we highlighted the following objectives:

  • - ensure fast, sleek, and secure work of the app
  • - reach the largest and most engaged in-app audience
  • - make the app run seamlessly on any screen
  • - combine marketplace and social networking features
  • - encourage crafters to produce high-quality content and build a trust-based
  • - relationship

Solution

Mobile Platforms

Real Customer Presence in the Workflow

As technical partners, we aim at not only getting instant results, but also providing long-term outcomes. Therefore, our Customer Success Manager, besides leading The H Hub project personally, helped the customer to develop essential steps to gain success, boost sales, and increase user base. Such transparency enabled us to achieve the effect of real customer presence in the development process.

Smooth workflow and seamless communication in different time zones made it possible to deploy the project without any delays and avoid overspending.

Fast Delivery
Control

We are against template-based solutions. Therefore, all customer’s tasks were controlled personally by CEO, CTO, and CSM. As for this project, we involved three developers and the team lead.

We received instant feedback from users and made appropriate adjustments in the fastest way. Additionally, we optimized costs on QA since the tech lead reviewed code himself.

Monetization

We created separate sections for brands and creators with free and paid options. The platform is free for influencers. Agencies, in turn, pay for the best branded content.

Companies can find and hire influencers in seconds due to the features we implemented:

Advanced filters

Brands can search for top creators depending on their followers, style, engagement, skillset, location, gender, age, etc.

User rating

Creators with higher ratings are showcased the first

Publication
of projects

Brands can create upcoming projects

Invitation
of creators

Companies can invite top influencers to participate in projects

Bookmark creators

Besides bookmarking, agencies can sort creators by name, bio, or relevancy

In-app messaging
and notifications

Chats, direct messages, and notifications

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LET’S TALKLET’S TALK

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